The MEP and spokesperson for the New Democracy's eurogroup stresses that the development of this technology “creates significant challenges for the creative industries, given that GenAI companies ‘take’ copyrighted content without permission, on an industrial scale, to develop their models. He notes that “it is estimated that 24% and 21% of the revenues of music and audiovisual creators (amounting to EUR 22 billion) are at risk by 2028” and underlines that “this significantly affects the income and living conditions of creators and other professionals, while threatening European cultural heritage and diversity”.
He concludes by asking the Commission whether it is considering the possibility of implementing techniques and systems that allow the identification of content created by artificial intelligence, such as digital watermarks, given that these systems can help creators protect their content and identify infringers more effectively, thus discouraging the unauthorised use of copyrighted material.
Question for written answer to the Commission
Subject: Measures to protect creators and the cultural and creative industries from the challenges of creative artificial intelligence
The development of creative artificial intelligence poses significant challenges for the creative industries as GenAI companies ‘take’ copyrighted content without permission, on an industrial scale, to develop their models. It is estimated that 24% and 21% of the revenues of music and audiovisual creators (worth EUR 22 billion) are at risk by 2028. This significantly affects the income and living conditions of creators and other professionals, while threatening Europe’s cultural heritage and diversity.
The Commission is asked:
1. How does it intend to ensure that these companies operating in Europe, whether based in or outside the EU, comply with EU copyright law, which requires them to obtain a licence from authors' Collective Management Organisations?
2. Is it considering the possibility of implementing techniques and systems that would allow the detection of content created by artificial intelligence, such as digital watermarks, and that would help authors to protect their content and detect infringers more effectively, thus discouraging the unauthorised use of copyrighted material?